![]() ![]() ![]() This is a vital ingredient for success in every tourism destination and many destinations now have DMOs to lead the way.įrom a traditionally marketing and promotion focus the trend is to become leading organizations with a broader mandate which includes strategic planning, coordination and management of activities within an adequate governance structure with the integration of different stakeholders operating in the destination under a common goal. Though DMOs have typically undertaken marketing activities, their remit is becoming far broader, to become a strategic leader in destination development. The Destination Management Organization’s (DMO) role should be to lead and coordinate activities under a coherent strategy in pursuit of this common goal. Joined up management can help to avoid overlapping functions and duplication of effort with regards to promotion, visitor services, training, business support and identify any management gaps that are not being addressed.ĭestination management calls for a coalition of many organizations and interests working towards a common goal, ultimately being the assurance of the competitiveness and sustainability of the tourism destination. ![]() Destination management takes a strategic approach to link-up these sometimes very separate elements for the better management of the destination. Destination management consists of the coordinated management of all the elements that make up a tourism destination. ![]()
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